Commissions

What we charge, and how commissions work

Our fees at a glance, how commissions work in Hawaii, what changed in 2024, and published national data.

General information only. This page is not legal or tax advice. Rules and practices change, and every agreement is different. Read your own agreements carefully, and talk with a licensed attorney or tax professional about your situation.

Our fees at a glance

Aloha American Realty, Inc. fees. Hawaii general excise tax is included.
You areOur feeUsually paid by
Selling a home1.75% of the sale price, minimum $10,000, maximum $25,000The seller, from the sale proceeds at closing
Buying a home1.75% of the purchase price, minimum $10,000, maximum $25,000Often the seller, if the seller agrees in your purchase contract. If the seller offers more, we ask the seller to give you the difference. On homes listed at $500,000 or more, you don't pay our fee out of pocket; listed under $500,000, you pay any difference.
Buying a newly built home1% of the base price or $8,000, whichever is less, Hawaii general excise tax included. Anything the builder pays above that is credited to you at closing.Usually the builder

Commissions are not set by law and are fully negotiable. These are our standard terms. We may agree to different terms with individual clients. Your final terms are the ones in your signed agreement.

Details and examples: selling a home · buying a home, and your credit · buying a newly built home

How commissions work in Hawaii

A real estate commission is what a brokerage is paid for representing you. It is written into an agreement you sign, and it is usually paid at closing through escrow and shown on the closing statement.

  • Negotiable. Broker fees are not set by law and are fully negotiable. The local multiple listing services (MLS) do not set or recommend rates, and your agreement must say the commission is negotiable.
  • Two agreements. A listing agreement, between the seller and the listing brokerage, and a buyer agreement, between the buyer and the buyer's brokerage. Each sets what that brokerage is paid.
  • Cooperating compensation. A payment from the seller, or the listing brokerage, to the buyer's brokerage. It is optional and negotiated, and the seller approves it in writing, with the amount or rate, before it is offered or paid.

What changed in 2024

New National Association of REALTORS® (NAR) practice rules took effect nationally on August 17, 2024. HiCentral MLS put them in place on Oahu a few days earlier, on August 12, 2024.

  • No compensation offers in the MLS. A seller can still offer to pay a buyer's brokerage, but outside the MLS or as part of an offer.
  • Written buyer agreement before touring. A buyer working with an MLS member brokerage signs one before touring a home, in person or by live virtual tour.
  • A specific amount or rate. The buyer agreement states exactly what the buyer's brokerage will be paid. It can't be open-ended, and the brokerage can't be paid more, from any source.
  • Agreements can be changed if the buyer and the brokerage both agree in writing.

Hawaii general excise tax (GET)

GET applies to commission income. It is a tax on the business, not a sales tax, and a business may pass it on to its customers. On Oahu the rate on commissions is 4.5%, including a 0.5% county surcharge, and the maximum visible pass-on rate is 4.712%. Our fees include GET. When you compare quotes, ask whether GET is included or added.

Sources: HiCentral MLS Rules and Regulations (July 20, 2026), sections 1.9, 5, 5.0.0 and 5.0.2; HiCentral MLS, "NAR Settlement" page; NAR press release (August 16, 2024) and consumer guide to written buyer agreements; Hawaii Department of Taxation, General Excise Tax and County Surcharge pages.

Published national data

These are national figures from past sales, not Oahu figures, and not standard, recommended or expected rates. We did not find a published, credible commission figure for Oahu or Hawaii.

Published commission data (national, United States)
SourceWhat it measuredFigure
Federal Reserve Board, FEDS Notes (May 12, 2025)Rates offered to buyer's agents in MLS listings, 1995 to 2023, before the 2024 changesAverage fell from about 3% in the late 1990s to about 2.7%. In 2022 most rates were between 2% and 3%.
Redfin (December 8, 2025)Buyer's agent commissions on thousands of closed sales per quarter by Redfin agents and Redfin partner agents, July to September 2025Buyer side: 2.42% on average. Under $500,000: 2.52%. $500,000 to $999,999: 2.32%. $1,000,000 and up: about 2.22%.
AccountTECH study (January 21, 2025)224,176 transactions at 1,290 brokerage offices, five months after the 2024 changesSeller side: 2.73% on average. Buyer side: 2.55% on average.

Our own experience on Oahu: in the Oahu purchases we've handled, sellers' offers to buyer's brokerages have ranged from 2% to 3%, plus Hawaii general excise tax. This is buyer-side only, from our own records.

Sources: Banerjee and Paciorek, "Commissions and Omissions," FEDS Notes, Federal Reserve Board (government research); Redfin quarterly commission report (a brokerage's own transaction data); AccountTECH benchmark study (a brokerage software company's data). Links below.

Marcus Suzuki (R) is a real estate broker. This page is general information about real estate commissions and is not legal or tax advice. Last reviewed: October 30, 2026.

Questions about commissions?

Ask Marcus Suzuki (R), principal broker.

Aloha American Realty, Inc.